Never compromise luxury, fashion or style for warmth – you can have it all!

Palm celebrates all the best of British – dependable design, quality garments, environmentally conscious and the innovative use of technology and natural fibers. For those who demand the next level of sophistication from their underwear!


Better still, we are delivering what young people are demanding from their base layer underwear – versatility, warmth and comfort, without the sacrifice of style or contemporary design.

Starring MIYABITM. It is the Japanese heat-retaining fabric that aids in the retention of your body's natural heat and the maintenance of your body's temperature – Designer, quality, and fabric are the elements that could propel this underwear onto an international catwalk.




White Swan is the number one name for the discerning woman who is looking for all year-round underwear at an affordable price. Our range features younger designs and pretty feminine fabrics suited to both young and old alike.


A classic fresher look is easy to care for while still providing a range of stylish classics that incorporate traditional and innovative styles for women who want well-cut designs and trims without compromising comfort while still maintaining a fresh feel and modern detail.



Designed to provide daily pleasure to the wearer, Guardian is our high-end men's base layer underwear collection that is luxurious and functional. It is made from only the highest quality natural and technical yarns available on the market today. Fabrics include (Australia) New Zealand finest merino wool, a natural fiber which has anti-bacterial properties to reduce odors, Thermal and Brushed Thermal for extra warmth. All of Guardian’s range are functional, comfortable and long-lasting, and they are machine washable.


Our range of products is designed in UK and manufactured by an experienced and knowledgeable team with unrivalled knowledge and experience in the underwear industry. With over 100 years of experience in the design and knitting of garments, Guardian has built a national and international reputation for high quality, comfort, and style in its products.